Wednesday, May 6, 2020

Nikes Use of Sweatshops Across the Globe Essay - 624 Words

Internationally recognized companies such as Nike make use of sweatshops and aid in the exploitation of labor workers in many parts of the world. A sweatshop is an industrialized provision that is known to have poor working conditions, infringement of labor law, and long hours coupled with low wages. In today’s world, sweatshops are prevalent all across the globe; however they raise the most concern in developing nations. Nike is one of the world’s most renowned sportswear companies, but has been involved in several controversies in relation to the possibility of them making profit out of sweatshop labor. In the late 1900’s most Nike products were manufactured in countries like South Korea and Taiwan, however, this changed when the labor†¦show more content†¦As a company, Nike is extremely profitable; it is the biggest shoe company and has become the fourth biggest industry leader. Nike can easily afford to increase wages of people that do labor work for the company without even the slightest loss but unfortunately chooses not to. According to the SEC, â€Å"In 2007, Nike’s advertising budget was $678 million. Realistically, Nike could pay all its individual workers enough to feed and clothe themselves and their families if it would just devote 1% of its advertising budget to workers salaries each year!† (A background on†¦) In Nike’s Code of conduct, they state that in the area of human rights and in the communities in which they do their business, they want to do everything required of them as well as what is generally expected of a leader and thus by magnifying on the wrongs an industry leader commits, changes in the entire industry is expected. Sweatshops greatly impact the lives of people all across the world; people are forced into incredibly tough labor along with unbearable working conditions. According to the writer of English Blog, â€Å"22 million children die annually due to the hazardous cond itions in the sweatshops.† (English Blog RSS) Besides the low pay and awfully long working hours, theShow MoreRelatedNike Sweatshops Case Study1402 Words   |  6 Pagesfound itself in various scandals due to their use of sweatshops. The harsh backlash towards the immorality of using sweatshops has led to Nike’s image being tainted; nevertheless, consumers continue to shop in Nike stores. With this in mind, I will explain why consumers continue to purchase Nike products. To accomplish the task at hand; I shall, define exploitation and demonstrate why corporations exploit workers, provide context into Nike sweatshops, and explain why some continue to support NikeRead MoreSweatshops Case Study1419 Words   |  6 Pagesitself for years involved in a massive scandal due to their use of sweatshops. The harsh backlash towards the immorality of using sweatshops has lead to Nike’s image being tainted; nevertheless, consumers continue to fill up retail Nike stores. With this in mind, I will explain as to why consumers continue to purchase Nike products, and to accomplish the task at hand; I shall firstly, provide a brief context into Nike’s use of sweatshops, secondly define exploitation and the ways corporations canRead MoreHow Globalization Has Caused Products1871 Words   |  8 Pagesdesigned in California, being assembled in China. This is interchange of market resources helped many MNE’s spread across the globe offering similar or different products in regions and states. Theodore Levitt (1983) criticizes MNE’s who have different strategies for different regions, and called for the global company, which will have standardized product offerings all over the globe. There are others like Kotler (1985) and Fisher (1984) who encouraged MNE’s to adapt product and marketing strategiesRead MoreCore Competencies And Sustainable Competitive Advantage1296 Words   |  6 Pagesmaintaining quality manufactured items at a comp etitive price. Nike’s strong brand recognition, consumer loyalty, and support of retail and channel partners positions us to continue leadership in market share and continued year over year growth. Implementing Nike s core competencies and networking, customer satisfaction will be easily accomplished with excellence. 4. Situation Analysis This situational analysis presents you with an overview of Nike’s situational surroundings through a SWOT (strengths, weaknessesRead MoreEnglish Globalisation Assignment : Slaves Of Fashion Essay999 Words   |  4 Pagesproducts they could never afford. Society’s need for labels, combined with manufacturer’s need for money, drive the modern day slave ring. The multinational conglomerate that uses child labour and disadvantaged people to make a profit needs to be called out. These practices cannot continue, but we must act now. The sweatshops erected in disadvantaged villages have the goal of bringing jobs, income and a stable economy. In fact, they do the opposite. The factories are outdated, under maintained andRead MoreNike Outsourcing2367 Words   |  10 Pagesare gained because of low salary expense, but in this case company has to face increased difficulty of monitoring the quality of their products and the uncontrolled working conditions in the factories.          Nike uses outsourcing strategy, using only subcontractors throughout the globe. It currently owns a 47% market share of the domestic footwear industry, with sales of $3.77 billion. Nike has been manufacturing throughout the Asian region for over twenty-five years, and there are over 500,000 peopleRead MoreNike : Nike, Inc.3411 Words   |  14 PagesNike was named the most valuable business in sports and reported revenues over $25 billion in 2013 with assets worth over $18 billion.1 Nike contracts out the manufacturing of its products and in the past it has chosen to do so in countries across the globe in South America, North America, Eastern Europe, Africa, and Asia. Nike often chooses suppliers in low-wage countries so that the company can keep the production cost low. Nike Inc., although headquartered in Beaverton, Oregon, outsources theRead MoreMarketing Management - Nike Case Study6867 Words   |  28 Pagesstrategies, and the existing infrastructure to manufacture and distribute. Leveraging these strengths, NIKE will enter and dominate the sports drink industry in 2013 with a new product called, â€Å"NIKE Refuel†. This new energy sports drink will target NIKE’s existing natural target market segments. Currently, there are not a lot of competitors who offer energy sports drinks as a premium product. Not to mention the other value propositions of nutrimental, low calorie, great tasting, and made with allRead MoreThe Ethical Dilemmas Of Nike1327 Words   |  6 PagesIf Nike is able to produce a pair of Air Jordan gym shoes for $6. They will make huge profits when the turn around and sell them for $150. This is where cheap labor comes in. There were many different issues beside the extremely low pay at Nike sweatshops overseas . Even though Nike does not break any laws within the countries that it operates, some may say that some of its practices are unethical. Even though the laws were not broken, there are some things that Nike did that they did not have toRead MoreNike Imc Campaign4712 Words   |  19 Pagesand Apple have launched the Nike Plus line that offers a unique combination of a strong brand image, technology, music amp; running that makes the product unmatched. Their target demographics vary, but the message was the same for each segments. Nike’s interests for avid runners of all age groups, markets their high quality shoes, clothes and equipment at affordable prices. Examples of these are their Nike Free’s that mimic bare foot running, combined with their Nike Fuel Band that tracks the distance

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.